Internet Retail Conversion Rates: March 2009
Top 10 Online Retailers by Conversion Rate:
10. QVC – 18.5%
9. Blair.com – 18.9%
8. Eddie Bauer – 19.3%
7. Coldwater Creek – 20.0%
6. Roamans – 21.0%
5. Woman Within – 22.7%
4. vitacost.com – 23.7%
3. ProFlowers – 24.3%
2. FTD.com – 27.2%
1. Schwan’s – 50.5%
Source: Neilson Online, MegaView Retail
What Are People Buying Online – March 2009
Top 10 Online Retail Categories by Average Order Size:
10. Computer Software – $65.69
9. Food & Beverage – $75.07
8. Office Supplies – $75.08
7. Home & Garden – $75.13
6. Sporting Goods & Outdoor Activities – $75.36
5. Child/Baby Care – $78.34
4. Consumer Electronics – $120.86
3. Automotive – $121.39
2. Computer Hardware – $188.76
1. Event & Movie Tickets – $252.14
Source: Neilson Online, Megaview Retail
